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Related Links:
Related Links: France
AIDES, created in 1984, is one of the most important European HIV/AIDS organizations. The name integrates both the French word “aide” meaning "support" with the English word “AIDS.” Its mission is to support not only people living with the HIV infection, but also their loved ones and friends. Internationally, AIDES works with other organizations and campaigns to tackle HIV/AIDS challenges across Europe with the INTEGRATION project, and in Africa with the Action between North Africa and Europe for Screening, Information, and Support (AMEDIS) and The Africa Network 2000. Related Links: Australia
Related Links: Switzerland
The 2006 campaign (pictured) entitled “No action without protection,” sought to raise public awareness of the need for self-protection in sexual activity the same as in physical sports. The fencers are completely naked and completely without any form of protection; sexual activity poses a similar situation and threat to health because there is a high risk of infection when sexual behavior proceeds with lack of protection. Related Links: |
(PRODUCT) RED, founded by Bono and Bobby Shriver, was founded to raise awareness and money for The Global Fund. The campaign works with well-known brands to create a product line that will donate its proceeds to the charity. Pictured is an offering from GAP. Besides GAP, the other companies that have become (RED) include partners such as American Express, Converse, Emporio Armani, Motorola, and Apple. Red, being the color of emergency, and the parentheses, signifying the need to embrace, together focus on the need to help the 5,500 people dying daily and many others fighting for their life from the disease AIDS. 
The “AIDS: Fight Fear with the Facts” campaign and education effort began in 1987 by a collaboration of the California Medical Association, San Francisco AIDS Foundation, public health officials, and community outreach programs throughout Northern California. Partially funded by the California State Department of Health Services and the San Francisco Department of Public Health, this media-intensive program focused strategically on ways to educate and inform the public on the brand new virus, and most importantly, to explain the transmission of AIDS. It was an effort to increase awareness, provide the public with facts, reduce fear, correct misconceptions about the disease, and provide additional sources of information.
The French anti-AIDS organization created a series of ads depicting the super-heroes, Wonder Woman and Superman (pictured), infected with HIV/AIDS, signifying that the virus can attack anyone, even the strongest among us. The text reads: “We should all be worried about AIDS.”
The Australian AIDS campaign, launched in 1987, featured a grim reaper killing groups of individuals, families, and children. The commercial, which is now available on YouTube, aired on television showing the Grim Reaper knocking out these groups like a bowling ball does to pins. Entitled “AIDS. Prevention is the only cure we’ve got,” this campaign raised much controversy as to whether the grim reaper appropriately represented the image of a HIV positive person. The ad was an attempt to provide the public with information and prevention precautions concerning HIV and AIDS. Like the hysteria produced with the discovery of the epidemic, this ad stunned people, but it did indeed increase the demand for information. In fact, Australia has made it a point to inform people of protection and has successfully maintained its spreading unlike other countries.
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