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Center for Global Health Faculty

Rajiv N. Rimal

Associate Professor

Rajiv N. Rimal

Academic Degrees

  • PhD

Departmental Affiliation

Departmental Address

Hampton House, 739 624 N. Broadway
Baltimore, MD 21205

Contact Information

Phone:
(410)502-0026
Fax:
(410)955-7241
Link:
SciVal Experts Research Profile

Research and Professional Experience

Dr. Rimal’s areas of expertise are in risk perception and risk communication. He studies how individuals process health information, particularly information dealing with various risk factors. Dr. Rimal's research also focuses on the influence of societal norms on individuals' behaviors. He is currently working on a number of HIV/AIDS-related projects in Malawi, Ethiopia, and India. He is also starting work on a nutrition project in Nepal.

Keywords

Hhealth communication, risk communication, risky behaviors, health promotion, normative influences, health message design, new technology in health promotion, risk, behavior change

Honors and Awards

Everett M. Rogers Award in Public Health Promotion and Health Communication, American Public Health Association, 2011

Outstanding Teacher, Bloomberg School of Public Health, Johns Hopkins University, 2011, 2012.

Combined ICA & NCA Distinguished Article Award, International Communication Association & National Communication Association, 2010 

Advisor to the Master's Thesis of the Year (Sarah Gibson, Advisee), Joint International & National Communication Association, 2007

Past Chair, Health Communication Division, International Communication Association

Past Chair, Health Communication Division, National Communication Association

Top-Four Paper Awards, Health Communication Division, International Communication Association annual conferences in 2010, 2009 (two papers), 2008, 2004, 2003 (two papers), 2002, 2001, 2000, 1994.

Top-Four Paper Awards, Health Communication Division, National Communication Association annual conferences in 2004, 2002.

Nathan Maccobby Award for Excellence in Communication Research, Stanford University, 1995

Editorial and Review Board Memberships Past & Present 

 Journals 

Journal of Public Health Research, Plaridel: A Philippine Journal of Communication, Social Influence, Journal of Health and Mass Communication, The Open Communication Journal, Human Communication Research, Journal of Communication, Communication Monographs, Health Communication, Communication Research, Communication Studies, Communication Yearbook, Communication Quarterly, Asian Journal of Communication

Federal Government Review Boards

Risk, Prevention, and Health Behavior (RPHB2) Study Section, National Institutes of Health, 2001-2003

Psychosocial Risk and Disease Prevention (PRDP) Study Section, National Institutes of Health, 2003-2007

Editor

Guest Co-Editor, Communication Theory Special Issue on Communication and Normative Influences, 2006

Selected Publications

Publications, last three years

Jang, S. A., & Rimal, R. N. (in press). Normative influences and alcohol consumption: The role of drinking refusal self-efficacy. Health Communication.

Limaye, R., Rimal, R. N., Mkandawire, G., Roberts, P., Dothi, W., & Brown, J. (in press) Talking about sex in Malawi: Toward a better understanding of interpersonal communication for HIV prevention. Journal of Public Health Research.

Lagasse, L. P., Rimal, R. N., Smith, K. C., Storey, J. D., Rhoades, E., Barnett, D. J., Omer, S. B., & Links, J. (in press). How accessible was information about HIN1 Flu? Literacy assessments of CDC guidance documents for different audiences. PLoS One.

Mead, E., Roser-Renouf, C., Rimal, R. N., Flora, J. A., Maibach, E. W., & Leiserowitz, A. (in press). Information seeking about global climate change among adolescents: The role of risk perceptions, efficacy beliefs and parental influences. Atlantic Journal of Communication.

Rimal, R. N., Figueroa, M. E., & Storey, J. D. (in press). Character recognition as an alternate measure of television exposure among children: Findings from the Alam Simsim program in Egypt. Journal of Health Communication.

Jang, S. A., Rimal, R. N., & Cho, N. (in press). Exploring parental influences in the theory of normative social behavior: Findings from a Korean high school sample. Communication Research.

Rimal, R. N., & Limaye, R. (in press). Socio-cognitive approaches for AIDS prevention: Explicating the role of risk perception and efficacy beliefs in Malawi. In R. E. Rice and C. K. Atkin (Eds.), Public Communication Campaigns (4th ed.). Newbury Park, CA: Sage.

Turner, M. M., Skubisz, C., & Rimal, R. N. (in press). Theory and practice in risk communication: A review of the literature and visions for the future. Handbook of Health Communication. Mahwah, NJ: Lawrence Erlbaum.

Rimal, R. N., Lapinski, M. K., Turner, M. M., & Smith, K. S. (2011). The attribute-centered approach for understanding health behaviors: Initial ideas and future research directions. Studies in Communication Science, 11, 15-34.

Creel, A., & Rimal, R. N., Mkandawire, G., Brown, J., Bose, K. (2011). Effects of a Mass Media Intervention on HIV-Related Stigma: Radio Diaries Program in Malawi. Health Education Research, 26, 456-465.

Creel, A., & Rimal, R. N. (2011). Factors related to HIV testing behavior and interest in testing in Namibia. AIDS Care, 23, 901-907.

Berendes, S., & Rimal, R. N. (2011). Addressing the slow uptake of HIV testing in Malawi: The role of stigma, self-efficacy, and knowledge in the Malawi BRIDGE Project. Journal of the Association of Nurses in AIDS Care, 22, 215-228.

Mollen, S., Rimal, R. N., & Lapinski, M. (2010). What is normative in Health Communication research on norms? A review and recommendations for future scholarship. Health Communication, 25, 544-547.

Rimal, R. N., & Juon, H. S. (2010). Use of the risk perception attitude (RPA) framework to understand attention paid to breast cancer information and prevention behaviors among immigrant Indian women. Journal of Applied Social Psychology, 40, 287-310.

Somanchi, M., Juon, H.S., & Rimal, R. N. (2010). Predictors of screening mammography among Asian Indian American women: A cross-sectional study in the Baltimore-Washington metropolitan area. Journal of Women’s Health, 19, 1-9.

Rimal, R. N., Brown, J., Mkandawire, G., Folda, L., & Creel, A. H. (2009). Audience segmentation as a social marketing tool in health promotion: Use of the risk perception attitude (RPA) framework in HIV prevention in Malawi. American Journal of Public Health, 99, 2224-2229.

Adams, S., Crawford, A., Rimal, R., Lee, J., Janneck, L., & Sciamanna, C. (2009). The effects of a computer-tailored message on secondary prevention in Type 2 Diabetes: A randomized trial. Population Health Management, 12, 197-204.

Rimal, R. N., & Lapinski, M. L. (2009). Why health communication is important in public health. Editorial in the Bulletin of the World Health Organization, 87, 247-248.

Lapinski, M. L., Rimal. R. N., Klein, K. A., Shulman, H. C. (2009). Risk perceptions of people living with HIV/AIDS: How similarity affects optimistic bias. Journal of Health Psychology, 14, 251-257.

Rimal, R. N., Böse, K., Brown, J., Mkandawire, G., & Folda, L. (2009). Extending the purview of the risk perception attitude (RPA) framework: Findings from HIV/AIDS prevention research in Malawi. Health Communication, 24, 210-218.

Smith, R. A., & Rimal, R. N. (2009). The impact of social capital on HIV-related actions as mediated by personal and proxy efficacies in Namibia. AIDS and Behavior, 13, 133-144.

Rimal, R. N., & Turner, M. M. (2009). Use of the risk perception attitude (RPA) framework for understanding health information seeking: The role of anxiety, risk perception, and efficacy beliefs. In Afifi, T. D., & Afifi, W. A. (Eds.), Uncertainty, information management, and disclosure decisions: Theories and applications (pp. 140-163). NY: Routledge.

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